Find the best Warehousing & Fulfillment company by filling out the form below, or Click Here to continue reading our page Find the Best Omni-Channel Fulfillment Services Companies
It is no secret that retailing has changed in the age of the internet. Customers are no longer content to go into a store and just buy what is on the shelf. Today, a consumer now checks prices and shipping options through websites and smartphone apps. They may want to buy an item online and pick it up in the store. Next, they may choose to exchange the item through a website. That sounds like a stock management headache, but working with omni-channel fulfillment makes accommodating customers easier and more efficient.
In the past, retailers commonly shipped from two warehouses. One was strictly for e-commerce and the other was only for retail stores. Traditionally on the east or west coast, customers in Middle America had a longer time to wait for their goods. As e-commerce grew, retailers had to find new fulfillment methods. Businesses such as Toys ‘R’ Us, offered ship-from-store options to meet the demand.
With the rise of smartphones, retailing grew even more complex. According to Internet Retailer, 91% of consumers research and buy products on a laptop or desktop. But, 56% research and 41% purchase on smartphones. This is because social media like Facebook and Snapchat are now in the retailing mix. Some consumers do not even visit the company’s website before they buy. The focus of omni-channel fulfillment is on the consumer and the product, but there are endless ways for them to get together.
Omni-channel fulfillment is simpler than it looks. A consumer makes a purchase from a concession, mobile app, website, catalogue, franchise or store. The retailer continues with the process and handles ordering, stock management, fulfillment and sales. The center of this method is always the stock pool. It includes stock from all sources, such as stores, kiosks and warehouses. To view an infographic on this, see RetailAssist.
Consumers make purchases in any way they want but the retailer maintains full control over the stock, even if it is in many places. Omni-channel fulfillment ensures efficient and accurate delivery of the correct product. Suppliers see the stock as a whole, not fragmented through different channels.
With omni-channel fulfillment businesses can offer:
Your contact information is held in the strictest of confidence. We will contact you before we connect you with vendors so that we can learn about your situation, obtain any of your contact preferences, and answer any of your questions.
YOU have control over your contact details:
We Care About Your Privacy. Your information is shared with only pre-screened providers. You may opt out of communication at any time. View our Privacy Policy.