Find the Best Omni-Channel Fulfillment Services Companies

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It is no secret that retailing has changed in the age of the internet. Customers are no longer content to go into a store and just buy what is on the shelf. Today, a consumer now checks prices and shipping options through websites and smartphone apps. They may want to buy an item online and pick it up in the store. Next, they may choose to exchange the item through a website. That sounds like a stock management headache, but working with omni-channel fulfillment makes accommodating customers easier and more efficient.

Omni-Channel Fulfillment

In the past, retailers commonly shipped from two warehouses. One was strictly for e-commerce and the other was only for retail stores. Traditionally on the east or west coast, customers in Middle America had a longer time to wait for their goods. As e-commerce grew, retailers had to find new fulfillment methods. Businesses such as Toys ‘R’ Us, offered ship-from-store options to meet the demand.

The Rise of Online Shopping

With the rise of smartphones, retailing grew even more complex. According to Internet Retailer, 91% of consumers research and buy products on a laptop or desktop. But, 56% research and 41% purchase on smartphones. This is because social media like Facebook and Snapchat are now in the retailing mix. Some consumers do not even visit the company’s website before they buy. The focus of omni-channel fulfillment is on the consumer and the product, but there are endless ways for them to get together.

Omni-channel fulfillment is simpler than it looks. A consumer makes a purchase from a concession, mobile app, website, catalogue, franchise or store. The retailer continues with the process and handles ordering, stock management, fulfillment and sales. The center of this method is always the stock pool. It includes stock from all sources, such as stores, kiosks and warehouses. To view an infographic on this, see RetailAssist.

Consumers make purchases in any way they want but the retailer maintains full control over the stock, even if it is in many places. Omni-channel fulfillment ensures efficient and accurate delivery of the correct product.  Suppliers see the stock as a whole, not fragmented through different channels.

The Advantages of Omni-Channel Fulfillment

With omni-channel fulfillment businesses can offer:

  • same day shipping or on demand delivery
  • shipping for items bought in a retail store to the consumer’s home.
  • in-store pickup for items bought online
  • lower costs due to fully automated distribution.

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Other advantages include real-time reporting, adjustment to seasonal demand, and accurate inventory management. Omni-channel fulfillment leads to new sales opportunities as retailers discover different ways to market items through different channels.  Streamlined warehouse operations get the product to the consumer quickly and with less cost. Satisfied customers are more likely to come back, and this makes your brand look better than a company that doesn’t use this fulfillment method.

Consumers’ Expectations are High

Due to the “Amazon effect” consumers now expect options that were impossible in the days before e-commerce. They expect faster, easier and less expensive shipping. According to an article on retailTouchPoints, Amazon pioneered fast shipping and versatile stock options, but this now means that consumers expect the same from most other retailers. Speed and accurate delivery through an omni-channel supply chain allows your business to compete with big companies such as Amazon. During the record holiday sales season of 2014, retailers such as Macy’s Target and Best Buy greatly improved delivery with omni-channel fulfillment .

Considering the variety in modern e-commerce, omni-channel fulfillment allows companies to look consistent across all of their retail channels. The consumer sees the same shipping policies, prices and product availability on Facebook as they do in the retail store or on the web site. These areas are more consistently and accurately updated.

Using omni-channel fulfillment not only brings your company up to date, but it allows for speed, accuracy and efficiency. For more information about fulfillment options, please contact us.

What Our Customers Say About Us And Our Work

Jo-Ann Hill

I want to say thank you for your help in finding a warehouse so quickly. Your service was amazing. I received replies the same day and have selected a company that will work well for us. I definitely recommend your services.

Vee Zeniuk

I wanted to express my gratitude for your services and let you know that it was a very enjoyable experience! We have selected one of the companies and they are awesome!


You are doing such a great job and this service that you provide is a life saver for people especially startups like me....We cannot spend budgets on researching as much as the big firms can...and you provide us one stop solution which will answer all our questions.

Joyce Sloss

I just wanted to let you know that I selected one of your vendors as our fulfillment house. They can do what we need and we’re looking forward to working with them. They can handle our “special projects” fulfillment, which was key to our decision in bringing them onboard. I appreciate this service. It was great for our company.

Jeffrey Schmidt

I didn’t know there was so much difference in fulfillment companies — this was my first time in need of this sort of service. After a Google search I luckily stumbled upon They saved me an incredible amount of time and money. Within minutes I had a couple of emails from good companies that fit my situation. I am very appreciative of their help.

Eric Kolb

Warehousing and Fulfillment was the perfect matchmaker in finding us a fulfillment partner. They provided several great options, all of whom were very responsive and willing to take the time to talk through our needs. We ended up going with W&F’s top match and we couldn’t be happier. I highly recommend W&F, particularly to anyone whose business relies on a strong fulfillment partner.

Paul Sauer

We were having multiple issues with our 3PL fulfilling warranty replacement parts. Our company needed to make a change and make one fast. I reached out to to facilitate my search for a reputable, service oriented 3PL that can handle the demands of a highly seasonal business to pick, pack and ship parts quickly. I received several qualified 3PL leads that matched what we were looking for. After reviewing and speaking with many one stood out from the rest, and we found a great partner. We could not recommend enough.

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Denis Mills

We found the perfect third-party fulfillment vendor through insightQuote. We never would have found them on our own. We can’t thank you enough and our customers thank you too.

Sarah De Munck

Thanks for all of your help. This was a huge undertaking for us and your guidance was extremely helpful!

Gwynne MacHattie

Thank you so much for your excellent service. We have chosen one to go forward with. This has saved us a great deal of time.

Ash Cook

They really listened to our requirements and then matched us with great vendors that could meet our specific challenges.

Corky Bless

I just wanted to say thank you so much for setting me up with these vendors. I have found pricing better than I ever expected to find.

Brian Chui

Legit, this was such a good experience ... I was shocked how fast the vendors contacted me and got the ball rolling. This was such a pleasant experience

Donald Willick

What an awesome service. A problem I fought with daily for over 3 weeks, solved in less than 24 hours.