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Natural and synthetic supplements are a $25+ billion dollar industry that continues to grow on an annual basis. More than 80 percent of adults purchase supplements every year. Supplements are produced by a wide-range of national and international manufacturers and distributed through a variety of channels.
Distribution of those products relies heavily on third party fulfillment providers that specialize in multi-channel delivery of supplements to retailers, consumers and wholesalers. The challenge for manufacturers is finding a fulfillment company that has the expertise to manage and execute the time-sensitive delivery of supplement products. Managing these programs requires strong technology systems, robust inventory management, specialized facilities and a flexible/scalable workforce.
Although most supplements do not require FDA or DEA certifications to control the product, facilities should be clean with pest controls, have well-maintained processes and procedures and offer safety features such as secure storage areas, video monitors, and remote keyless entry.
Fulfillment providers should offer sophisticated lot control and expiration tracking to ensure the supplement lifecycle is managed properly. Supplement manufacturers should look for a fulfillment company that uses lot control and tracking to record every lot number that comes in and out of the warehouse, all the way to when it is delivered to the purchaser. This way if vitamins and supplements are returned or there are any product recalls, then the lot number makes it easy to recall and ship back to the fulfillment company. Furthermore, supplement fulfillment companies should also have processes in place provide a certificate of destruction if necessary.
Some vitamins and supplements will need to be in a climate-controlled environment. Examples of vitamins and supplements that would need a climate-controlled environment include products such as probiotics, gummies as well as some gels and oils. Make sure the fulfillment center that you employ has the capability to handle climate-controlled goods if needed.
Specialized packaging services, returns, and inspections are needed for a top-notch supplement fulfillment center. Some examples of this would be leak-proof packaging for liquids as well as extra padding inside the box to protect the product even further, as well as hard plastic packaging for other kinds of vitamins and supplements so that packaging is more resistant to breakage.
Plastic containers for vitamins and supplements are usually lighter and make for cheaper shipping, as well as easier shipping. Some supplements fulfillment centers are expects at heavy weight shipments and other have many customers with light weight shipments. Therefore, choosing a fulfillment service for your supplements that specializes in smaller weight shipments is crucial for your business. Not only will the provider be able to get you better shipping rates because of the volume of shipments they manage for all of their customer base, but also their specialization within the supplements and vitamins niche will ensure that packages are not mishandled or damaged, minimizing returns. Employing a fulfillment company that can handle these orders with quality and care is essential for your business to run effectively.
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