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It does not matter if you are a high-volume seller or have just a few dozen weekly sales from your eBay activities, eBay is a fantastic sales channel and essential to your overall ecommerce success. Though the site offers sellers a number of tools that help to ensure success, where fulfillment is concerned, there are some further steps that will help you to grow your business. While some companies choose to implement the standard eBay sales model (in which the seller handles storage, packing and shipping), there are many benefits to utilize a fulfillment company instead. In this article, we are going explore the many benefits that come from using a fulfillment company and how implementing this strategy can improve your overall sales.
In terms of fulfillment of orders placed on your eBay store, there are options that include eBay’s own fulfillment center as well as other private services. The latter are often called third party fulfillment, and many of them focus in on helping fulfill e-commerce orders. A fulfillment company is just as it sounds – a company that manages your inventory, packages it for shipping, and gets it to the buyer. And while it might seem that handing over control of so much of the actual business is unwise, it actually works in the opposite direction – giving you time to focus on growing the business and really leveraging what eBay business you already have.
It would look like this: You have your products shipped to the fulfillment center’s warehouse or storage facilities. They handle inventory management and tracking, accept orders as they are received through your eBay (and other ecommerce) accounts, pick and package the products accordingly (and per your preferences, which can mean inserting specific documentation, sales materials, and so on), and ship it promptly.
Naturally, there are greater benefits to be gained by using fulfillment services as part of your eBay ecommerce business as opposed to self-fulfillment. They include:
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While there are far more pros than cons to using a fulfillment service (and we never even mentioned the overhead costs you can save by working with them for storage and shipping of your merchandise), there are still a few cons to consider. One is cutoff times. Because eBay works all day and night, it can be challenging to keep ahead of customer issues. For example, if a customer re-enters the eBay system to change something related to the purchase after it was initially submitted, how will the fulfillment center respond? Usually, it means creating a policy for cutoff times and ensuring your buyers are aware. There are also some questions you must not leave unanswered in regards to tracking details being provided to buyers and who will be in charge of customer questions directed to you through the eBay portal. All of this can be addressed and worked out with a professional fulfilment service.
While there are a few technicalities to consider, they are not substantial enough to make a partnership with a fulfillment service unwelcome. It is going to greatly improve your eBay operations and boost your credentials with the site while also improving your ranking and profitability.
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