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From lipsticks, makeup mirrors, beauty creams and lotions to complete outfits accented with belts, scarves and jewelry, subscription box consumers are increasingly putting their faith in “tribe leaders” to package the perfect monthly orders. Oftentimes subscription services utilize a wealth of social and personally collected information in order to tailor the perfect purchase. In a world where time is a precious commodity, it makes perfect sense that more and more consumers are adopting the philosophy of not only purchasing online but also further decreasing their time investment by “outsourcing” their purchase decision.
As ideal as this type of purchase seems, it comes with a great deal of risk associated with “getting the purchase right” by choosing the right types of items to include on the order and by ensuring that the overall purchase experience is exceptional. It’s the process of ensuring a memorable purchase experience that separates mediocre subscription box fulfillment companies from those that keep customers coming back for more. A good subscription box fulfillment services company will always ship out boxes in a timely matter so they get to the customer on or before the day they are promised – but there is so much more to it than just accurate and on-time delivery of product. Ultimately, these superior subscription box fulfillment services companies realize that an order is more than a package – it’s an experience. This vision, coupled with the important features below, will help you distinguish a high quality company to manage your company’s ongoing subscription shipments should you find yourself in the market for such a service provider.
Companies that provide subscription box fulfillment services work with business owners who are looking to reach out to customers and build brand loyalty. Not only should every box that is shipped to the customer prominently display the brand name, but the box or packaging should also catch the recipient’s eye. Images, graphics, and logos can all be helpful in attracting attention. Every single aspect of the box has the potential to incorporate branding elements and therefore is an opportunity to convey something unique to its customers. Each detail to the packaging medium must be well thought out – which requires a fulfillment provider that can help advise the subscription company of packaging options and act as a sounding board for ideas.
An average subscription box fulfillment service might use bubble wrap and Styrofoam peanuts to pack the branded items in a non-descript cardboard box. A superior subscription box fulfillment service will think outside the box. They will take the opportunity to re-enforce the brand. Instead of putting the branded items directly into the cardboard box, they think, why not put them in a custom box, carrying case or canvas bag that has your company colors and company logo? After all, people keep festive tote bags and colorful carrying cases around long after the products they contained are gone. They have a utilitarian purpose and most people find them appealing.
Chris Bingham, President of Riley Life Logistics, a company that specializes in subscription box fulfillment services, is always searching for unique ways to add value to the branding element. In one case, (a monthly developer coding kit) his company assisted their customer in addressing each specific attribute of its packing, down to the font on the boxes, which now include emoticons and font types that match the overall company branding. As Mr. Bingham puts it, “Everybody is looking for ways to stand out and be unique in some way. Fulfillment is one of the keys to standing out, and it requires a partner that can be a consultant and help scrutinize each and every detail to provide a unique experience.”
The best subscription box fulfillment service companies help build your brand. By building your brand, they also help build their brand. It requires investment of time and a partnership approach, but with this strategy everyone wins.
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