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Crowdfunding campaigns are quickly becoming a popular way of funding start-up businesses or side interests for established businesses. In trade for a donation, the a crowdfunding event will offer some sort of incentive. Often the incentive is an item associated with the product the start-up will be offering. People who try crowdfunding are becoming more and more creative with their incentives. Some offer signed books, bulky, handcrafted items or a sample product. While being creative with incentives is a good way to garner donations, once the campaign is over, the nightmare of shipping the items begins. Before you start a crowdfunding campaign, it is best to consider how you will provide incentive fulfillment. Here are some things to think about.
When choosing your incentive for a crowdfunding campaign, your biggest considerations should be:
While coming up with an enticing donation may not be all that difficult, the shipping part may have you scratching your head. Remember, items that must be boxed take longer to prepare for mailing and usually cost more to mail. Items that can slip into an envelope or padded envelope, like buttons, postcards, DVDs, CDs or bookmarks are much easier to send out and the mailing costs are much more affordable.
Of course, you can skip mailing costs altogether by focusing on incentives that can be sent out digitally, such as MP3s, videos or ebooks. In this case, you would just need to come up with a fulfillment process that would send out these items using a password system or email address.
After you are sure of your incentives, then you need to plan how to get them out to your benefactors in a timely fashion. Of course, you could always mail them yourself. If you are going to be sending out a large number of incentives, though, there’s a chance that you don’t have time to bother with incentive fulfillment. Often, doing it yourself can take days, if not weeks. A better solution may be to hire a fulfillment company to do the work for you.
The first problem you will come across when trying to fulfill Kickstarter orders is organizing them. Figuring out who got what, how many items need to be sent, where the items need to be sent, and what orders have already been completed takes a very organized, almost compulsively organized, person. If you aren’t someone who loves creating spreadsheets, then you probably won’t be able to handle dealing with large amounts of orders. Fulfillment centers use sophisticated software to sort out order details to make sure that everything gets shipped in the right amounts to the right people.
Even if you are able to get all of the right orders in the right mailing envelopes, addressed to the right people, how long will it take you? A month? Two months? Another benefit of using an order fulfillment center is that they will be able to get incentives into the hands of your benefactors quickly. A quick turnaround can keep the buzz of your project fresh and may bring you more opportunities or overfunding.
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