There isn’t any question that the world of crowdfunding has opened new possibilities for the world of business. If you’ve gone in this direction to promote your business and sell products, you’ll know you need supreme organization in order to ship orders properly once your campaign is successfully funded – as well as plan for any order fulfillment needs after the campaign is over altogether. The fulfillment and shipping for your crowd funding campaign will offer some interesting hurdles, as you’ll be left with a large volume of orders potentially to ship within a certain period of time – and you don’t want to disappoint your supporters.
This is why it’s important to study some crowd funding best practices to see what others have done to make fulfillment a success during this critical time. Considering you’re introducing a product for a first-time consumer base, you won’t get a second chance to make a good impression. If orders end up turning up missing or delivered late, it could severely damage your reputation before taking your startup to the next level. Things can also be negatively impacted if you manage to deliver well; yet don’t take time to protect the product from being damaged in the packaging.
Planning Fulfillment in Advance
An important thing to know now before you start a Kickstarter or Indiegogo campaign is to plan all fulfillment processes before the eleventh hour. Far too many businesses think they can plan how to ship an item only after they reach their fundraising goal. Don’t fall into this trap, because you’ll start to think you can handle it all on your own and then potentially miss your deadlines.
The first decision to be made is whether you’re going to ‘self-fulfill’ or if you’ll use the services of an outsourced fulfillment company. Self-fulfillment means that you’ll be shipping all of the orders yourself. If you don’t have any funds to potentially outsource, you might be forced to use this method. Furthermore, if your overall order volume is low and/or you don’t anticipate continuing to ship products after your campaign, self-fulfillment might be the best option. However, if you do plan to continue to sell your products after the crowd funding, or if volumes will be a little larger, then using a fulfillment provider can take the headache out of shipping. There are companies that focus and specialize on fulfillment for crowd funding campaigns, such as ShipBob. They have great experience with operating these types of campaigns.
Secondly, you’ll need to figure out what your plan is for international shipping. This is a factor that many companies face as quite a few campaigns will garner backers in various countries. If there is a sizeable order volume from a particular country outside of your locale, it might be beneficial to utilize a fulfillment service in that country. If not, it will help you to understand your fulfillment costs and timing to meet everyone’s expectations.
What Will Shipping Costs Be, Including Shipping Time?
No matter how you look at it, crowdfunding is still a business, and fulfillment needs to occur as quickly as possible. You only have one impression to make in sending your products fast to your new customers. Without planning some best practices, a lot of this can go wrong very quickly. Estimate your shipping costs and how long shipping is going to take. Know this weeks in advance before you even start doing any fundraising.
By posting this on your fundraising page, your new customers know exactly what to expect rather than automatically assuming you can take on two-day deliveries.
Creating Communication Portals With Customers
There isn’t anything worse than failing to provide communication methods for your crowdfunding supporters. If there are any shipping concerns, they need to talk to you immediately. Every one of the customers who gave you money should get top priority if they message you with a shipping problem. Be sure to open up every possible communication medium, including live chats if possible.
Always respond quickly as well if you rely on emails. Don’t make customers wait hours or days to hear back.
Planning the Order File
One best practice that helps operations run smoothly is to figure out how you’re going to translate all of the customer’s data into order information and ultimately packing slips and shipping labels. If you’re running this in house, then you might want to look into some fulfillment and/or shipping software. Oftentimes, these software programs will allow you to upload an Excel or CSV file into the system, thereby generating orders and labels. If you use a fulfillment company, they will be able to take the file and create the orders. Also, fulfillment companies will be able to integrate with your systems so that they can receive the orders over automatically.
Ensure a Pleasant and Powerful Experience
Packaging is a critical component of shipping that many companies forget to pay attention to until it’s too late. When your backers open your rewards, it’s extremely helpful for them to have a great customer experience so that they refer your product or company to others in their network or purchase from you in the future. Powerful and lasting impressions can be made with your backers by using creativity in terms of the packaging of your products. Some packaging efforts cost quite a bit, and this may or may not be in your budget. However, simple and cost effective measures can be taken in order to leave your backers with a smile on their face when they open their orders.
All in all, it takes a good amount of time and effort to plan out and execute a successful crowd funding campaign. By taking the extra time up front, you’ll save yourself a lot of pain and you’ll set your company up for future success.