Fulfillment is More than Picking and Shipping
Marketing departments and Crowdfunders are looking for fulfillment partners who understand their marketing needs, help with their branding, and have access to creative reward options. Many fulfillment companies are equipped to handle transaction mailing but do not have printing expertise. On the other hand, companies who are experts in printing t-shirts or giveaway items lack a complete fulfillment solution. To be your complete fulfillment solution, a fulfillment organization should have expertise in the following:
- Dedicated Graphic Design Team – Good design is an essential part of presenting your business and governs your marketing. A fulfillment house that has a dedicated graphic team can provide a constructive eye on your print elements and give input on what would print effectively. A good graphic team can make sure whether a particular font or text size will print correctly or catch simple spelling or grammar errors. These simple corrections can save an organization from costly mistakes. A dedicated graphic team can check the artwork and also if the artwork is setup on the correct template. Also, a proper archival system ensures that the files are available for future print runs if needed and future re-runs should look same as the first run.
- Onsite T-shirt Production – Custom printed t-shirts are not only an important giveaway but also used by organizations to raise additional revenue. A custom printed shirt offered for sale for charity or an artist selling shirts to his/her fan base must be produced cost effectively. Most custom t-shirt print houses fulfill T-shirts on demand which is expensive and does not help organization raise money effectively. A good fulfillment house should have ability to produce custom printed shirts onsite so the shirts can be printed with lower cost and quicker turnaround.
- Promotional Printing – A good fulfillment must have a good print department. Catalogs, brochures, info and sample packs, branded premiums, and coupons are common examples of printed items used to promote a product or company. A promotional fulfillment program could be a one-time event or an ongoing campaign. Promotional fulfillment could be targeted at new prospects and/or existing customers. Other popular items distributed through print fulfillment programs include educational materials, repair and training manuals, sheet music, calendars…basically any printed item that is offered to consumers can be part of a print fulfillment program. A fulfillment department with print capability to help support these marketing initiatives.
- Consultative Approach – A fulfillment partner is an extension of you business and should be readily available to take a phone calls or answer email. There are an overwhelming amount of options that you do not have time to go through yourself. You should be able to rely on their expertise in recommending solutions and products and trust them to cut through and let you choose from a handful of the best options.
It is huge value add when you have a partner who has made the investments and connections to smoothly handle your needs for now and in the future. The right fulfillment partner can do more than just pick and ship.
This entry was posted
on Tuesday, September 29th, 2015 at 12:57 pm
and is filed under Warehousing and Fulfillment Resources.