Should You Use a Call Center for Inbound Customer Service?

by Will Schneider

Using call centers to take a load off of your shoulders for your small business is one option that can truly help. All of you small business owners out there know just how valuable your time is – balancing the duties of many different functions within your company. This balancing act can become literally exhausting, not to mention close to impossible. And granted, it’s totally understandable how important answering phone calls from customers can be – this is the face of your company and can include sales, taking orders, handling complaints, etc. But the things that call centers can do to integrate within your business are astounding, making it seem as though they are contacting your own people.

In the beginning stages, these outsourced providers work closely with you in order to script and document all the different types of scenarios that can come about on a phone call. They can document exactly how you wish for them to respond to your customers, so that it closely mimics how you would respond yourself. This is a great fear of many business owners – letting go of the control for fear that they won’t be able to direct the process completely. In addition to scripting, they can also transfer calls to certain individuals in certain circumstances, so that important calls can be taken care of by someone internal to the company. This offers a high degree of flexibility and customization that makes outsourcing more of an option for some.

Add to this flexibility online integration and reporting – and you have a powerful tool to take a load off of your business. call centers can integrate with your shipping and crm systems, and the best companies offer online reporting of all of the call metrics. This helps you to have control and oversight over the process, instead of feeling like you’re on a remote desolate island without any information. It can truly be a powerful tool to help you run your business more efficiently – because then you can use this new found time on a key area of your business. And watch your business grow from there!

This entry was posted on Monday, January 9th, 2012 at 10:56 am and is filed under Small Business Resources.