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September 2016
Get Connected with Warehousing and Fulfillment Prospects – We intelligently connect you with companies looking for warehousing services in your area.
Gearing up for Q4
Hard to believe that we are nearing the holiday season. We hope that this year has been a good one for you. If you are looking for ways to grow your warehousing business, we are here to help.

In this newsletter, we will update you on a few stats from the month of August and we will be continuing a new series about different ways to market your warehouse by discussing paid search marketing. If there is anything in particular that you feel would be useful this coming year, please let us know!

At one point in time in the past, you stumbled upon our service at For over 10 years, we have been generating leads for warehousing companies across the US, Canada and the Europe. We screen the leads of businesses that are proactively searching for your services, and then connected them with you when they match your pre-determined criteria and are looking in your geographic area. All for a low cost per lead – the risks are extremely low but the potential return is significant. But do not take our word for i. Take a look at some of the recent key stats and see what some of our vendors say about our service below. 

If you’d like to learn more about our service, please reply to this email and we are happy to answer any questions you have about our service or schedule a call to discuss further.
In the meantime, best of wishes for a wonderful beginning to fall and we look forward to talking to you soon
Will Schneider
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Leads You Missed in August
In the month of August, here are a few examples of leads that came through our system:
Online bag seller looking for a facility to warehouse and fulfill orders to customers. Orders shipped per month between 200-499 and pallets on hand of 15 on average.
Audio and electronics company looking for a warehouse and fulfillment center to perform order fulfillment. Orders are currently between 200-499 per month.
Well known weight loss company looking for warehousing services. Warehousing services needed to start with 1,000+ square feet.
Below are some other key stats from August:
9.9% of all leads were forecasting greater than 1,000 orders per month. These are the category of leads in our system that represent the largest order volume on a monthly basis and are usually less frequent since there are fewer large companies.
11.3% of all leads were looking for warehousing services only. These warehousing only leads are companies looking for straight warehousing services only without the need for fulfillment or frequent shipping services.
What Current Vendors Think
And here is what some vendors say about our service: has helped grow our business through their qualified leads. We use several different sources for leads but the highest percentage of closings come from provides us with pre-filtered leads based off of our company profile. We only get the leads that we can provide a service to the customer.”
Joe – Warehousing Company in Texas
“I have been a client of since August of 2010. Our capture rate for turning their leads into clients is about 18%. The response rate to my initial inquiry is 90%. The leads are real.”
Jakki – Warehousing Company in New York
Other Lead Generation Tools
Last week we spoke about some of the pros and cons to email marketing. This month we’re going to explore another popular lead generation tool – paid search marketing.
What is Paid Search Marketing?
Paid search marketing is a popular form of online marekting. One of the reasons it is so popular is that it can be implemented right away and is immediate in implementation. Paid search marketing involves advertising on the top, bottom, and now sometimes the right hand side of the search engines, including Google, Yahoo and Bing among others. It can be a helpful tool in your marketing tool kit if used the right way. Below, we explore some of the pros and cons, and give some suggestions specifically for logistics companies.
Pros of Paid Search Marketing
As mentioned above, it does not take long for you to implement a paid search campaign. If you know what you are doing, you could start in the morning and have your ads up by the afternoon or sooner. All it takes is to set up an account with the search engines, choose your keywords, create ads and direct them to specific pages on your site. Sounds simple enough, right? For those looking for an immediate impact, paid search could well be the way to go.
Cons of Paid Search Marketing

Paid search marketing, while easy to implement and availale to all, is one of the most dangerous marketing channels available. If not carefully crafted and set up, you can end up spending a lot of money and getting very little return. You pay for each “click” on your ads, so if not careful you can easily have a wasted spend that will make your head spend. In fact it is not uncommon for unsophisticated advertisers to waste in excess of 80-85% of their marketing spend. In other words, if you spend $100, $85 of it might not result in anything positive. Furthermore, conversion rates can be low for this type of marketing, resulting in less than 10% and in most cases even less than 5% conversion rates – leaving you with few leads. Needless to say, paid search marketing requires a great deal of time, effort and management to work well at best.

Furthermore, the search engines are evolving daily, and changes are frequent. Most recently, Google sent the paid search industry into a tailspin when it changed the way it renders its results – eliminating the right hand side that included many ads. This had the effect of decreasing the total ad slots on the page, driving up the cost per click due to increased competition and decreasing exposure for many. This and other changes have made it increasingly difficult to make paid search a viable marketing channel. 

Specific Advice for Logistics Professionals
In our industry, to be successful with paid search marketing you must be determined to stick with this channel over the long haul and to create a specific focus. The search engines are happy and eager to take your money, so you have to be extremely detailed in your strategy and execution. One of the best ways to do this is to find certain niches that you want to target and then use creative ways to find targeted people in that industry. 

Stay tuned for next month and our lead generation tip about Organic Search Engine Marketing (SEO)!

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